Google Chromebook Overtakes Apple iPad in Educational Sales

By

Google has finally overtaken Apple in sales to U.S. schools, with the Chromebook inching ahead of the iPad after a long-standing lead. Google sold 715,500 of its low-end laptops in the third quarter of 2014, with Apple only selling 702,000 iPad tablets, according to a recent report from the market research firm IDC.

"Chromebooks are really gaining traction," said Rajani Singh, an analyst with IDC. "The growth of Chromebook is a major concern for Apple’s iPad."

The news follows another recent report from the IDC regarding the worldwide tablet market, which found that year-over-year growth is expected to slow from 52.5 percent in 2013 to 7.2 percent in 2014. This slowdown can partially be attributed to dwindling iPad sales, which fell 12.7 percent from 2013.

Apple maintains a small lead over Google in sales to schools and colleges when MacBook laptops are taken into account. In this extremely competitive and finicky market both companies still lag significantly behind long-time leader Microsoft Windows, although they come closer each year.

"Samsung, HP, Dell and Acer make Chromebooks and has been active promoting the device to school districts" Singh continued. "Low upfront costs and simpler device management for schools’ IT departments has increased their appeal, compared with Apple’s higher-priced tablets, which start at $379 for last year’s iPad Air, including educational discounts."

A Chromebook sells for as little as $199. Educators have noted that, in addition to the lower price, the Chromebook is an attractive option because it includes a keyboard. Touchscreens are quite versatile which may seem like an advantage for Apple, but new Chromebook models are increasingly touchscreen as well. However, Apple still maintains a dominant hold specifically on tablet sales for the education market over the less popular Android tablet offerings.

Both companies have poured significant resources into their educational efforts. There are more than 75,000 educational tools in Apple's App Store, teachers can create courses in the iTunes U app and publishers can create textbooks for the iBooks store. Google recently launched Google Play for Education, a customized version of its app store to help teachers and students find educational apps as well as provide tools for IT departments to manage Chromebooks and Android tablets.




Edited by Maurice Nagle
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Contributing Writer

SHARE THIS ARTICLE
Related Articles

ChatGPT Isn't Really AI: Here's Why

By: Contributing Writer    4/17/2024

ChatGPT is the biggest talking point in the world of AI, but is it actually artificial intelligence? Click here to find out the truth behind ChatGPT.

Read More

Revolutionizing Home Energy Management: The Partnership of Hub Controls and Four Square/TRE

By: Reece Loftus    4/16/2024

Through a recently announced partnership with manufacturer Four Square/TRE, Hub Controls is set to redefine the landscape of home energy management in…

Read More

4 Benefits of Time Tracking Software for Small Businesses

By: Contributing Writer    4/16/2024

Time tracking is invaluable for every business's success. It ensures teams and time are well managed. While you can do manual time tracking, it's time…

Read More

How the Terraform Registry Helps DevOps Teams Increase Efficiency

By: Contributing Writer    4/16/2024

A key component to HashiCorp's Terraform infrastructure-as-code (IaC) ecosystem, the Terraform Registry made it to the news in late 2023 when changes …

Read More

Nightmares, No More: New CanineAlert Device for Service Dogs Helps Reduce PTSD for Owners, Particularly Veterans

By: Alex Passett    4/11/2024

Canine Companions, a nonprofit organization that transforms the lives of veterans (and others) suffering PTSD with vigilant service dogs, has debuted …

Read More